Fashion Marketing

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Behind each successful fashion designer, is a successful marketing campaign. 

The global fashion industry is a cultural and economic force, guided by creative and business professionals who share a passion for connecting the public with the world of fashion.  The fashion design industry is very competitive so having a well designed; quality product is the first step, but if no one knows about it, how can they buy it?  This is where marketing comes in. 

What is Fashion Marketing?

A fashion marketer is similar to a merchandiser working on the business side of the fashion industry, however, fashion marketing focuses on sales and marketing with the goal of promoting a designer or store and their products.  A fashion marketer may work for a specific store or designer or for an agency tasked with raising the awareness of the store or designer.

A successful career in fashion marketing begins with training. To learn more about any of the fashion-marketing programs listed below, select a school from the form on the right, fill in your information and a representative from that school will reply to you shortly. 

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