Business Administration Sales and Digital Marketing

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Diploma Information

The Business Administration Sales and Digital Marketing program at Sprott Shaw College will equip you to manage the marketing activities of a wide range of businesses, or work for advertising, digital marketing and public relations agencies.  If you have strong interpersonal, communication and organizational skills, sales and digital marketing may be a career for you.

The sales and digital marketing courses at Sprott Shaw College will teach your how to:

  • Conduct primary and secondary market research
  • Apply marketing principles to social and other digital media
  • Manage digital marketing channels
  • Develop strategic marketing plans
  • Use Search Engine Optimization (SEO) and web analytics to improve effectiveness
  • Evaluate return on investment (ROI) for the various marketing media
  • Create and implement sales presentation
  • Develop negotiation strategies
  • Perform accounting activities and prepare and analyze financial statements
  • Communicate effectively in business

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This program is available at the following Campuses

  • Abbotsford
  • Chilliwack
  • Kamloops
  • Kelowna
  • Maple Ridge
  • Nanaimo
  • New Westminster
  • Surrey
  • Vancouver (Dunsmuir Campus)
  • Vancouver (Seymour Campus)
  • Victoria

This program will prepare you for careers such as:

  • Marketing Coordinator
  • Digital Marketing Coordinator
  • Social Media Marketer
  • Public relations liaison
  • Sales Professional
  • Promotions Assistant

 

Programs

 

Sprott Shaw College

Animal Science
Art and Design
Business
Education
Engineering
Health Care
Hospitality and Tourism
Legal and Criminal Justice
Social Sciences
Supply Chain Management
Trades and Apprentice
 

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